The Historic Nassau Inn

Nassau Inn is a unique and historic hotel located in the heart of Princeton, New Jersey, and has provided hospitality to guests since 1756. A short walk away from Princeton University, the hotel has served as the meeting place for many historic events and people ranging from Thomas Edison to Brooke Shields.

Over the years Nassau Inn has evolved and in 2010 the full-service hotel extended its digital persona by embracing social media.  Collaborating with Springboard, the team at Nassau Inn implemented a social media program that included Facebook, Twitter and Foursquare as well as the launch of a company blog that shares information about events, activities and shops around the Princeton area.  Additionally, to keep pace with online reviews and ratings as well as garner feedback to improve the hotel’s guest experience, Nassau Inn actively monitors sites such as Yelp and Trip Advisor.

Project Highlights

• Through Twitter and Facebook, Nassau Inn invites guests to share stories, learn Princeton trivia while showcasing its charming property with photos, activities and other happenings.
• With Foursquare, Nassau Inn encourages visitors and guests to “check-in”’ for special promotions at the hotel and Yankee Doodle Tap Room.
• Nassau Inn’s blog provides a forum for its creative staff to share seasonal activities and events, and celebrate menu and drink specials, such as beers of the month.
• Through Yelp and Trip Advisor, Nassau Inn encourages guests to share their experience and utilizes these sites as a means to gain valuable feedback to improve processes and services.