More Changes for Facebook Page Admins

A couple of weeks ago, Facebook introduced us to the Facebook Pages Manager app, which means that we no longer have to use the regular ole’ Facebook app (which is kind of buggy) to manage our Facebook pages. Before, the process to post to a business page through the mobile app was pretty difficult and the likelihood of posting a personal photo to a business page was actually quite high as a result. This app, however, eliminates that possibility and allows users to connect, engage and manage multiple pages, all in one place. Hurray!

Facebook also recently began rolling out promoted posts, which offer admins the ability to promote certain status updates, polls, photos, videos, and offers. These posts can be targeted to users by language or location, and set to work within your budget. According to Facebook, promoted posts will reach more people that like your page than a non-promoted post. Additionally, friends of those who have interacted with your post are more likely to see your promotion in their news feeds. The only stipulation is that you must have at least 400 likes and you can only promote posts within three days from when they were created.

And then, just last week, Facebook announced more new features for administrators, including the ability to schedule tweets and assign different levels of access to page admins. These updates provide admins with more control and easier management of their pages. But please do not start automating your posts! Use the scheduling sparingly, and keep your strategy the same.

Facebook may be facing a great deal of criticism due to its recent IPO, but they are certainly making headway in the page department. The easier the process is to manage pages, the easier it becomes to successfully build a community on Facebook. What do you think of these new features? What other features would you like to see Facebook implement for pages? Let us know in the comments below!

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