NetWORKing

There are many industries that require a great deal of networking, and as a marketing and public relations professional, I believe it’s essential.  I recently came across an article in The Wall Street Journal that highlighted Common Networking Mistakes to Avoid.

It got me thinking about networking and the amount of WORK that you must put into it to make it successful. Networking is not just showing up at events; you must have a strategic plan for your networking. In addition to a plan, please please remember to have social graces! Too often people misuse networking to solicit their services and are more interested in what you can do for them instead of how they can help you.

Below I summarize the five mistakes that The Wall Street Journal highlighted:

1. Don’t misuse the Internet.  Translation: No, I don’t want to be automatically added to your newsletter thank you!
2. Don’t be vague.  Translation: If the person who you were speaking to for twenty minutes still doesn’t know what you do, how can they help you? This is a classic video clip on not knowing what your friends do.
3. Don’t stop.  Translation: Don’t stop networking even if you landed the big account or got the job. You never know who you could possibly help.
4. Don’t be selfish.  Translation: Offer to help your contacts.  Chances are they will be more willing to help you if needed in the future.
5. Don’t abuse your network.  Translation: Be respectful of your contacts and their contacts.

Now what are some of your mistakes to avoid or advice for those who network? Leave your thoughts below in the comments.

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