Maintaining a blog and posting on social media are great ways to share thoughts, opinions, and current industry news. But with all of the curated content shared online, it can often be difficult to stand out from the crowd. Sure, you can have a great voice and interesting insights, but this only gets noticed once you’ve convinced the viewer to stop and pay attention to your content. By using original graphics, your company can increase visibility, improve recognition and retention, and establish consistency for your online presence.
Original Images Stand Out
When scrolling through content on social media or exploring a website, viewers are quick to pass up visuals that are generic or do not catch their attention. Photography, custom illustrations, and other visuals help to break text and give the viewer something to rest their eyes on. In fact, content posted with a relevant image gets 94 percent more views than posts without visuals.
However, even with a stock photo supporting your post, viewers are still likely to pass up on an image that they do not trust or value (ie. a generic smiling woman in an office staring straight into the camera). Instead, professional photos of your company can show its true personality and create a brand with value. With consistent treatments such as a colored overlay, filter, or texture, the photography you use within your material is sure to stand out in a sea of overused stock photos.
By incorporating professional images of its office and staff, HubSpot gives a glimpse into the company’s environment and culture.