When creating a visual brand identity, a style guide is created to streamline the visual design elements for designers, managers and any other employee to reference for brand consistency. While there are many details that can be included in a brand style guide, five essential components of creating a brand identity include the logo, icons, colors, imagery, and typography. If you’re looking to brand your business or update an existing visual identity, consider these 5 building blocks to create a strong foundation for your brand.
For more information, check out a previous post on style guides.