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Insight and perspective on all things Marketing, PR and Social Media.
by Joseph Mindo on Friday, November 5th, 2010
Late Monday night, the San Francisco Giants won their first World Series Championship since 1954. For this unlikely cast of characters, it was a long season of grinding out wins, ...
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by Joseph Mindo on Tuesday, June 29th, 2010
In today’s world of marketing your brand, it is imperative to know who the key influencers are in your industry. No longer are the influencers just the key media and analysts covering your market. Social media has spawned an entirely new set of influencers that can be a catalyst to promote, validate and even hamper your go-to-market strategy. With the ubiquity of social media, the role of public relations has evolved into “influencer relations.” So, who are the influencers, and how do you reach them?
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by Joseph Mindo on Monday, June 21st, 2010
For many businesses, the summer months are usually the slowest time of year. Between vacation schedules and the heat, those dog days of summer can have many yearning for the bustle September usually brings. Regardless of your industry, June, July and August are actually an ideal time to fuel your marketing and PR engine.
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by Joseph Mindo on Wednesday, May 5th, 2010
As you implement marketing, PR and social media programs to build brand awareness, we believe every company should take a holistic view of their content strategy. What is meant by this? Basically, all pieces of content created by your company – press releases, case studies, blog posts, video, e-books, newsletters, white papers, email signature files, etc. – must be integrated and aim to reinforce your value proposition. Beyond text, content should incorporate audio, video, and photos – as these can help clearly convey the problem your product or service addresses.
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by Joseph Mindo on Tuesday, March 30th, 2010
An interesting question was recently posed at the NJConnect Meetup in Princeton, NJ a couple of weeks ago: “Where does your company fit within the market?” Joe Allegra, General Partner at Edison Venture Fund, spoke about this topic and gave his advice on how entrepreneurs can approach investors for funding.
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by Joseph Mindo on Tuesday, March 16th, 2010
According to recent studies, US online advertising and marketing spending will overtake print in 2010, thus confirming the shift to digital over paper-based, “analog” marketing campaigns. The survey also notes that advertisers are spending more on search advertising, their own Web sites and Webinars – at the expense of newspapers and magazines.
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by Joseph Mindo on Tuesday, March 2nd, 2010
Do blogs matter? Depending on who you ask, and what their definition of a blog is, opinions can vary. In short, we think YES!
The media industry has undergone a significant transformation in recent years. Many factors – such as the economy, advertising budgets, the accelerated shift from print to online news consumption, and social media – have all contributed to and created new opportunities for specialization. On the flip side, those seeking information – everything from fixing garage doors to cooking hard boiled eggs – are only an Internet search away from finding the best source. All of these factors have contributed to the emergence of blogs.
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by Joseph Mindo on Tuesday, February 2nd, 2010
When you need information on a subject or are looking to hire an expert resource, where do you start your search? Google, Yahoo, Bing? If you want to drive inbound marketing and make your phone ring, then you first need to think like your target market. What keywords would people use to find you on the Web?
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by Joseph Mindo on Thursday, January 7th, 2010
Springboard has teamed up with DKMS, the world’s largest bone marrow donor center, to help a family seek a donor for their son Brian Wecker Jr. who was diagnosed with Acute Lymphocytic Leukemia (ALL).
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by Joseph Mindo on Friday, August 28th, 2009
Last month, three of Springboard’s clients received the honor of being ranked on Inc. Magazine’s Inc. 5000 list. The list ranks the 5,000 fastest-growing private companies in US and represents a look at one of the most important segments of the economy – America’s independent-minded entrepreneurs.
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