September 8th, 2017
The holy grail for marketing is to have a bold and grandiose marketing strategy, tactically execute it, and then have the capability to measure the outcomes. Unfortunately for most, the strategy is either unrealistic or the tactics are poorly implemented. Thus, there is minimal impact.
Organizations often implement one-off campaigns and operate in silos. They lose sight of the big picture and the larger business strategy that needs to be supported.
For marketing to deliver an impactful return on investment, all campaigns as well as the target audience, content strategy, and editorial calendar need to be aligned and synchronized.
Our Marketing I/O framework provides a blueprint to connect the dots of marketing strategy down to tactical execution. Use it as a guide to integrate your campaigns and gain visibility on how the top of the funnel activities flow through the pipeline and impact business outcomes, however you measure them.