December 15th, 2005
Being involved in public relations for nearly two years now, I have witnessed first hand the importance of building solid working relationships with media contacts in the industry. By forming relationships, you become more than just a signature in an email or a name on a caller ID.
This is extremely important as you – the PR professional – want editors, writers, journalists, etc. to feel 100% comfortable when dealing with you. The more comfortable a writer feels with you, the more likely he or she will utilize you as a resource.
If you follow these tips and are professional in your responses, you will have everything you need to build successful relationships with the media!