Blog

Live Tweeting? Do Unto Others…

Domenick Cilea, June 4th, 2009

This real-time “play-by-play” can be very useful, especially when you don’t have the time or budget to physically attend keynotes, meetups and panel discussions that are local or somewhere around the world.

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Socializing Your Content

Domenick Cilea, May 11th, 2009

Social media is all the rage but how do you harness it? As a content publisher or brand, you must equip your audience with “social” tools to promote your message, product or service.

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Turbulence Ahead? Maybe Not

Domenick Cilea, January 6th, 2009

We are experiencing one of the most volatile economic downturns since the Great Depression. And while we are not totally out of the proverbial “woods” yet, the good news is you have the opportunity to hit the reset button in 2009, embrace change, and start the year off on the right track.

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“Social” Relations

Domenick Cilea, December 3rd, 2008

Regardless of the name, as an industry, we must never lose sight of the real value of our profession which is to help clients effectively create and communicate their message to the audiences most important to them.

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Size Matters – Small is the New Big!

Domenick Cilea, November 21st, 2008

The past few months have challenged the mantra that “bigger is better.” Some of the largest companies across a diverse range of industries have discovered that they are “too big to be saved.” Overnight, we have witnessed, in disbelief, several industry titans simply evaporate.

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Connecting with Your Audience

Domenick Cilea, November 17th, 2008

Have you seen the latest HSBC television commercial? The one that captures “green” protesters causing a ruckus on a logging job site?

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Economy of Plenty

Domenick Cilea, April 2nd, 2008

Mike Hudack, co-founder and CEO of Blip.tv presented a great keynote at the Contentinople Live! event on Content Delivery Economics this week in New York City. According to him, we are currently in an “economy of plenty” with respect to online video.

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Killing Your Audience

Domenick Cilea, January 14th, 2008

Earlier this week I was at a technology conference and attended several keynote presentations and panel discussions. Most of the speakers were interesting and engaging, and provided excellent content. Others were very passionate about their topics and this projected throughout their delivery. But there was one person in particular who did not bode well.

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Web 2.0 Drives PR 2.0

Domenick Cilea, February 22nd, 2007

The emergence of blogs, podcasts and user-generated content sites like YouTube and Digg are changing the communications hierarchy as we know it.

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A Tale of Two Burger Chains

Domenick Cilea, September 19th, 2006

In 1948, two hamburger chains started their respective businesses in California.

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