Livestreaming Video Tips to Better Market Your Business

Caroline Vallila, December 16th, 2016

The ability to see the world through someone else’s eyes and interact with them in real-time has quickly become the new social media craze.

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How to Prepare for Industry Analyst Briefings

Domenick Cilea, December 9th, 2016

Industry analysts are frequently called upon by the media for perspective, market analysis, and commentary, making them an important component of the public relations process.

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Taco Bell Ditches Personality for Simplicity

Stefanie Osmond, November 18th, 2016

For the first time in over 20 years, Taco Bell revealed a new look for its iconic logo with the opening of its flagship restaurant on the Las Vegas strip.

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How Starbucks Won Back the Holidays

Ariel Kramer, November 11th, 2016

Since 1997, Starbucks fans have come to expect and even welcome the special red coffee cup that signals the unofficial beginning of the winter holiday season.

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It’s Evolving! Keeping Up with the Ever-Changing Social Media Ecosystem

Michael Bateman, October 27th, 2016

Social media, like many other industries, is no stranger to trends and fads that gain quick popularity and then swiftly burn out.

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Target Goes Clown-Free This Halloween

Caroline Vallila, October 21st, 2016

While thousands of stores across the nation are stocking up for Halloween, Target has pulled this year’s most popular costume from their shelves:  the clown mask.

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Reputation Matters. What a Week for PR Blunders

Domenick Cilea, October 14th, 2016

The Samsung Galaxy Note 7 and TODAY show host Billy Bush are in the proverbial hot seat this week.

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Why the Design Process Starts with Paper and Pencil

Stefanie Osmond, October 7th, 2016

In a world with lightning-fast technology at the touch of our fingertips, it’s hard to resist using the latest programs and gadgets to quickly execute professional designs.

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Niche Social Media: What Do You Have to Gain?

Michael Bateman, September 23rd, 2016

Social Media giants such as Facebook, Twitter, Instagram, and LinkedIn are used widely enough that mentioning them in casual conversation requires little explanation.

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3 PR Tips That Won’t Break the Bank

Ariel Kramer, September 16th, 2016

Quality PR doesn’t always have to break the bank. In fact, if you take the time to strategize, you can create buzz around your brand for little to no money.

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