Blog

Why the Design Process Starts with Paper and Pencil

Stefanie Osmond, October 7th, 2016

In a world with lightning-fast technology at the touch of our fingertips, it’s hard to resist using the latest programs and gadgets to quickly execute professional designs.

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Niche Social Media: What Do You Have to Gain?

Michael Bateman, September 23rd, 2016

Social Media giants such as Facebook, Twitter, Instagram, and LinkedIn are used widely enough that mentioning them in casual conversation requires little explanation.

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3 PR Tips That Won’t Break the Bank

Ariel Kramer, September 16th, 2016

Quality PR doesn’t always have to break the bank. In fact, if you take the time to strategize, you can create buzz around your brand for little to no money.

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Snapchat’s Opportunities and Challenges for Marketers and Regulators

Domenick Cilea, September 9th, 2016

Last week Fast Company ran a story on how Snapchat is being used by DJ Khaled to deliver targeted messages to his millions of followers.

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3 Tips for Designing a Better Presentation

Stefanie Osmond, September 2nd, 2016

When presenting ideas to others—whether it is your coworker, a future client, or even a friend– it is important to make sure that your ideas are clearly understood and leave a lasting impression on the audience.

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Moving On Up

Springboard Team, August 29th, 2016

This month we officially moved into our new office at Bell Works in Holmdel

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To Be or Not to Be Permanent? On Instagram Stories and Brand Identity

Michael Bateman, August 18th, 2016

Instagram recently challenged Snapchat’s popular impermanent photography platform by introducing their own take on stories.

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Branding Your Business With a Style Guide

Stefanie Osmond, August 15th, 2016

While it’s true that a well-designed logo is an integral part of a strong brand, there are many more elements that make up a brand’s visual identity.

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Triathlons and Marketing Campaigns 

Domenick Cilea, August 11th, 2016

As I embark on my third triathlon of the summer this weekend, the approach to prepare and train for such an endurance event can be equally applied to marketing campaigns.

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Pokémon Go and More: Reaching Millennials with Nostalgia Made Modern

Ariel Kramer, July 22nd, 2016

Millennials recently hit an important milestone: they now outnumber Baby Boomers and make up the largest living generation.

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