May 11th, 2017
Social media marketing is one of the most effective ways to promote a business, organization, campaign, event, or product. Celebrities, politicians, and people like you and me are using social media to share their journeys, experiences, and yes, even what they had for lunch. With a single post, tweet, photo, or video, we have the power to instantly connect with others across the globe. Once it is determined which social media platforms are relevant to your needs, there should be consistent and creative engagement. To help streamline social media processes and get the most out of your experience, below are several applications and services available for curating content, scheduling posts, managing multiple accounts, and tracking results.
As previously highlighted in our introductory guide to building a stronger social media presence, visuals help posts to stand out from an endless stream of text and entices users to “stop the scroll”.
To ensure content reaches your target audience, it’s important to post frequently and at optimal times. With the following tools, you can schedule multiple posts to Facebook, Twitter, LinkedIn and Instagram at specific times throughout the day:
How many window browsers do you currently have open? If the answer is more than two, these tools can help! Consolidate multiple windows into one, organized and easy to read window to improve your workflow:
To gauge how your social media marketing is performing, it’s crucial to analyze and compare weekly, monthly, or quarterly content reports and analytics. By understanding which types of posts provoke more interactions and comparing which platforms amplify your social media presence, analytics can help your company reach its end goal. From generating leads to bringing awareness to a cause, the following tools can help track results:
Overall, social media marketing is one of the smartest and simplest ways to connect with the public on a more personal level. We recommend implementing a well-thought out social media strategy first, and then streamlining processes to ensure each account runs as efficiently as possible.
Interested in social media marketing? Contact us today to see how we can help!