Improve Your Message with Typography

Stefanie Osmond, March 17th, 2017

Typography plays an important role in a strong brand identity. Make sure you are considering every aspect of typography to communicate the right message.

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An Introductory Guide to Building a Stronger Social Media Presence for 2017

Springboard Team, February 10th, 2017

Implementing a disciplined social regimen with set goals in mind will greatly increase your chances of expanding your reach and influence over your targeted platforms. To help you get started on growing your brand’s social influence today, consider these tips.

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What Can Your Brand Learn from Our Website Redesign?

Springboard Team, January 20th, 2017

If you want to find information about a company, what do you do? We’re willing to bet that your first instinct is to open your browser and take a peek at its website. Our tendency to look to the internet for information makes sound web design indispensable.

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The Springboard Team’s PR & Marketing Predictions for 2017

Springboard Team, January 6th, 2017

What is next for PR in 2017? Members of the Springboard team each took a few minutes to predict what the near future holds for PR and marketing in the New Year.

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Looking Back on 2016

Domenick Cilea, December 29th, 2016

The day after Christmas in the office is a quiet place. The holiday offered the perfect environment to reflect back on 2016, and internalize the campaigns and clients we have supported throughout the year.

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Why the Design Process Starts with Paper and Pencil

Stefanie Osmond, October 7th, 2016

In a world with lightning-fast technology at the touch of our fingertips, it’s hard to resist using the latest programs and gadgets to quickly execute professional designs.

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Branding Your Business With a Style Guide

Stefanie Osmond, August 15th, 2016

While it’s true that a well-designed logo is an integral part of a strong brand, there are many more elements that make up a brand’s visual identity.

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Humanizing Your Company

Ariel Kramer, May 19th, 2016

Customers, employees, and business owners all have one thing in common – we are all human!

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Why Instagram Took It Too Far

Stefanie Osmond, May 13th, 2016

This week, Instagram rolled out an update to its app that drove the world into a frenzy.

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In Defense of The Met Logo

Stefanie Osmond, February 29th, 2016

A closer look at the new logo for the Metropolitan Museum of Art.

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