Blog

Improve Your Message with Typography

Stefanie Osmond, March 17th, 2017

Typography plays an important role in a strong brand identity. Make sure you are considering every aspect of typography to communicate the right message.

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What Can Your Brand Learn from Our Website Redesign?

Springboard Team, January 20th, 2017

If you want to find information about a company, what do you do? We’re willing to bet that your first instinct is to open your browser and take a peek at its website. Our tendency to look to the internet for information makes sound web design indispensable.

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The Springboard Team’s PR & Marketing Predictions for 2017

Springboard Team, January 6th, 2017

What is next for PR in 2017? Members of the Springboard team each took a few minutes to predict what the near future holds for PR and marketing in the New Year.

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Looking Back on 2016

Domenick Cilea, December 29th, 2016

The day after Christmas in the office is a quiet place. The holiday offered the perfect environment to reflect back on 2016, and internalize the campaigns and clients we have supported throughout the year.

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Taco Bell Ditches Personality for Simplicity

Stefanie Osmond, November 18th, 2016

For the first time in over 20 years, Taco Bell revealed a new look for its iconic logo with the opening of its flagship restaurant on the Las Vegas strip.

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How Starbucks Won Back the Holidays

Ariel Kramer, November 11th, 2016

Since 1997, Starbucks fans have come to expect and even welcome the special red coffee cup that signals the unofficial beginning of the winter holiday season.

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Why the Design Process Starts with Paper and Pencil

Stefanie Osmond, October 7th, 2016

In a world with lightning-fast technology at the touch of our fingertips, it’s hard to resist using the latest programs and gadgets to quickly execute professional designs.

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3 Tips for Designing a Better Presentation

Stefanie Osmond, September 2nd, 2016

When presenting ideas to others—whether it is your coworker, a future client, or even a friend– it is important to make sure that your ideas are clearly understood and leave a lasting impression on the audience.

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Branding Your Business With a Style Guide

Stefanie Osmond, August 15th, 2016

While it’s true that a well-designed logo is an integral part of a strong brand, there are many more elements that make up a brand’s visual identity.

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8 Design Terms You’re Probably Using Wrong

Stefanie Osmond, June 24th, 2016

A guide to better communication with designers.

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