Blog

Connecting the Dots Between Marketing Strategy and Tactics

Domenick Cilea, September 8th, 2017

The holy grail for marketing is to have a bold and grandiose marketing strategy, tactically execute it, and then have the capability to measure the outcomes. Unfortunately for most, the strategy is either unrealistic or the tactics are poorly implemented. Thus, there is minimal impact. 

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Strategically Promote Your Company on LinkedIn

Caroline Vallila, August 4th, 2017

With over 500 million professionals on LinkedIn, it is the ideal social media platform to strategically grow your business. 

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Amazon’s Expansion Strategy

Mike Benedetto, July 20th, 2017

  Amazon is establishing a partnership with Nike, developing a messaging app, and has even created home delivery meals for their customers. Let’s explore the aggressive expansion Amazon is embarking on.

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Is Your Marketing Connected?

Domenick Cilea, July 14th, 2017

Most organizations manage marketing from a tactical level with one-off campaigns. While this can help move the needle in small increments, the results can get lost because these activities are not getting tracked and analyzed.

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Three Guiding Principles of Blog Writing

Paul Shlackman, June 16th, 2017

So you’ve built a better mousetrap – now let’s blog about it.

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Prevention is Key! How to Avoid a PR Crisis

Caroline Vallila, June 9th, 2017

The best way to survive a PR crisis is to prevent it from happening in the first place. By following a code of conduct and having a crisis management plan in place, companies can be proactive and potentially avoid future faux pas.

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Selecting an Agency

Domenick Cilea, May 19th, 2017

So, you are ready to engage the services of a marketing or PR firm. At this point, you have shortlisted a few firms, perhaps from previous engagements, referrals or from scouring your LinkedIn connections. Now, it’s time to narrow down the list of candidates and decide on the one that you feel is the best […]

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Streamlining Social Media Marketing with Mobile Apps and Online Tools

Springboard Team, May 11th, 2017

Social media marketing is one of the most effective ways to promote a business, organization, campaign, event, or product.

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Don’t Be Like Pepsi – Lessons from a Cause Marketing Mega-Blunder

Michael Bateman, May 5th, 2017

If you have been active on the Internet to at least some degree over this past April, there’s a chance you’re familiar with the infamous Pepsi protest commercial. The ad features the supermodel and Kardashian half-sibling, Kendall Jenner, abandoning a glamorous photo shoot to charge to the front lines of an unidentified protest to hand […]

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