So, you are ready to engage the services of a marketing or PR firm. At this point, you have shortlisted a few firms, perhaps from previous engagements, referrals or from scouring your LinkedIn connections. Now, it’s time to narrow down the list of candidates and decide on the one that you feel is the best […]
Social media marketing is one of the most effective ways to promote a business, organization, campaign, event, or product. Celebrities, politicians, and people like you and me are using social media to share their journeys, experiences, and yes, even what they had for lunch. With a single post, tweet, photo, or video, we have the […]
If you have been active on the Internet to at least some degree over this past April, there’s a chance you’re familiar with the infamous Pepsi protest commercial. The ad features the supermodel and Kardashian half-sibling, Kendall Jenner, abandoning a glamorous photo shoot to charge to the front lines of an unidentified protest to hand […]
Using marketing automation tools such as Pardot, Marketo, Hubspot and SharpSpring can help drive inbound and outbound campaigns. These systems also provide database functionality and integrations with customer relationship management tools to synchronize activities and deliver personalized content experiences.
Implementing a disciplined social regimen with set goals in mind will greatly increase your chances of expanding your reach and influence over your targeted platforms. To help you get started on growing your brand’s social influence today, consider these tips.
What is next for PR in 2017? Members of the Springboard team each took a few minutes to predict what the near future holds for PR and marketing in the New Year.
The ability to see the world through someone else’s eyes and interact with them in real-time has quickly become the new social media craze.
Last week Fast Company ran a story on how Snapchat is being used by DJ Khaled to deliver targeted messages to his millions of followers.