Blog

Coffee Lovers Rejoice – Starbucks Brews Holiday Cheer

Caroline Vallila, November 17th, 2017

Just as a pumpkin spice latte is an homage to Fall, a Starbucks holiday cup is a symbol of holiday spirit and season greetings.

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The Unintended Consequences of Marketing Automation

Fred Pack, November 9th, 2017

I bought a TIVO recently – their Bolt model. It is very good with lots of capabilities, but the few-page manual which came with it is very poor. It hardly tells you anything about how to operate the system. 

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Don’t Underestimate Your Customers: 3 PR Lessons from McDonald’s Szechuan Sauce Snafu

Michael Bateman, October 20th, 2017

Time will tell whether McDonald’s will hold up their promise or not. Until then, let’s examine the lessons we can learn from this PR stunt gone wrong.  

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Three Ingredients for Successful Tech Event PR

Paul Shlackman, October 6th, 2017

How many times have you been to a tech conference where the keynote speaker has been so good that they held the room spellbound for the entire length of their presentation? That what they had to say was so compelling 20 minutes simply flew by? I have – it was an inspiring experience that has […]

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Tap into the Game with Nike’s New NBA Connected Jerseys

Mike Benedetto, September 22nd, 2017

To kick off the partnership between Nike and the NBA for the 2017-2018 season, the companies will deliver an innovative experience for fans by debuting the new Nike NBA Connected Jersey through the NikeConnect app. 

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Connecting the Dots Between Marketing Strategy and Tactics

Domenick Cilea, September 8th, 2017

The holy grail for marketing is to have a bold and grandiose marketing strategy, tactically execute it, and then have the capability to measure the outcomes. Unfortunately for most, the strategy is either unrealistic or the tactics are poorly implemented. Thus, there is minimal impact. 

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Strategically Promote Your Company on LinkedIn

Caroline Vallila, August 4th, 2017

With over 500 million professionals on LinkedIn, it is the ideal social media platform to strategically grow your business. 

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Amazon’s Expansion Strategy

Mike Benedetto, July 20th, 2017

  Amazon is establishing a partnership with Nike, developing a messaging app, and has even created home delivery meals for their customers. Let’s explore the aggressive expansion Amazon is embarking on.

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Is Your Marketing Connected?

Domenick Cilea, July 14th, 2017

Most organizations manage marketing from a tactical level with one-off campaigns. While this can help move the needle in small increments, the results can get lost because these activities are not getting tracked and analyzed.

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