Blog

PR 101: How to Properly Manage a Public Relations Crisis

Caroline Vallila, April 21st, 2017

Recent controversy from United Airlines and Pepsi has put both brands in the ICU. Will they ever recover? Well, that all depends on how their PR teams manage the respective gaffes. As both companies scramble to perform some serious damage control, they are shedding light on what to do and what not to do in […]

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United Airlines Lands Themselves in the Hot Seat

Mike Benedetto, April 14th, 2017

United Airlines is in the proverbial “hot seat” for the second time in just a month. Last Sunday night, a video showed security officers dragging Doctor David Dao down the aisle of a plane, forcing him off a flight. United’s reputation took a major hit amidst the backlash  from the optics of the video, further […]

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Four Golden Rules of Newsjacking

Paul Shlackman, March 23rd, 2017

When it all boils down to it, there are a few guaranteed ways to make headlines.

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How the Economics of Journalism and Fake News Create New Challenges for PR Pros

Michael Bateman, March 10th, 2017

Brands or public figures with an established presence or notoriety in the public eye no longer rely on the reporters to release messages to an audience of millions when they can just tweet about it or post an image to their Facebook page. Now, we are seeing the reporters reacting to these moves rather than […]

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Will PwC Recover From its Cringe-Worthy Oscars Moment? The Envelope Please

Caroline Vallila, March 3rd, 2017

Just as the Academy Awards were being applauded for promoting diversity in Hollywood, controversy once again “upstaged” the show.

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PR Nightmare in the Garden

Mike Benedetto, February 17th, 2017

While the New York Knicks are nearing the All-Star break 11 games under .500, it seems that the “Mecca of Basketball” is in steep decline, on and off the court.

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Bill Belichick’s Media Relations Playbook

Domenick Cilea, February 3rd, 2017

Whether you like him or not, Belichick is a coaching genius. He also knows a thing or two about staying on message, especially during media interviews and press conferences.

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The Springboard Team’s PR & Marketing Predictions for 2017

Springboard Team, January 6th, 2017

What is next for PR in 2017? Members of the Springboard team each took a few minutes to predict what the near future holds for PR and marketing in the New Year.

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Looking Back on 2016

Domenick Cilea, December 29th, 2016

The day after Christmas in the office is a quiet place. The holiday offered the perfect environment to reflect back on 2016, and internalize the campaigns and clients we have supported throughout the year.

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How to Prepare for Industry Analyst Briefings

Domenick Cilea, December 9th, 2016

Industry analysts are frequently called upon by the media for perspective, market analysis, and commentary, making them an important component of the public relations process.

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