Blog

Streamlining Social Media Marketing with Mobile Apps and Online Tools

Springboard Team, May 11th, 2017

Social media marketing is one of the most effective ways to promote a business, organization, campaign, event, or product. Celebrities, politicians, and people like you and me are using social media to share their journeys, experiences, and yes, even what they had for lunch. With a single post, tweet, photo, or video, we have the […]

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Don’t Be Like Pepsi – Lessons from a Cause Marketing Mega-Blunder

Michael Bateman, May 5th, 2017

If you have been active on the Internet to at least some degree over this past April, there’s a chance you’re familiar with the infamous Pepsi protest commercial. The ad features the supermodel and Kardashian half-sibling, Kendall Jenner, abandoning a glamorous photo shoot to charge to the front lines of an unidentified protest to hand […]

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United Airlines Lands Themselves in the Hot Seat

Mike Benedetto, April 14th, 2017

United Airlines is in the proverbial “hot seat” for the second time in just a month. Last Sunday night, a video showed security officers dragging Doctor David Dao down the aisle of a plane, forcing him off a flight. United’s reputation took a major hit amidst the backlash  from the optics of the video, further […]

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How the Economics of Journalism and Fake News Create New Challenges for PR Pros

Michael Bateman, March 10th, 2017

Brands or public figures with an established presence or notoriety in the public eye no longer rely on the reporters to release messages to an audience of millions when they can just tweet about it or post an image to their Facebook page. Now, we are seeing the reporters reacting to these moves rather than […]

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PR Nightmare in the Garden

Mike Benedetto, February 17th, 2017

While the New York Knicks are nearing the All-Star break 11 games under .500, it seems that the “Mecca of Basketball” is in steep decline, on and off the court.

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An Introductory Guide to Building a Stronger Social Media Presence for 2017

Springboard Team, February 10th, 2017

Implementing a disciplined social regimen with set goals in mind will greatly increase your chances of expanding your reach and influence over your targeted platforms. To help you get started on growing your brand’s social influence today, consider these tips.

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The Springboard Team’s PR & Marketing Predictions for 2017

Springboard Team, January 6th, 2017

What is next for PR in 2017? Members of the Springboard team each took a few minutes to predict what the near future holds for PR and marketing in the New Year.

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Looking Back on 2016

Domenick Cilea, December 29th, 2016

The day after Christmas in the office is a quiet place. The holiday offered the perfect environment to reflect back on 2016, and internalize the campaigns and clients we have supported throughout the year.

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Livestreaming Video Tips to Better Market Your Business

Caroline Vallila, December 16th, 2016

The ability to see the world through someone else’s eyes and interact with them in real-time has quickly become the new social media craze.

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It’s Evolving! Keeping Up with the Ever-Changing Social Media Ecosystem

Michael Bateman, October 27th, 2016

Social media, like many other industries, is no stranger to trends and fads that gain quick popularity and then swiftly burn out.

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