Based in Oceanport, NJ within the Fort Monmouth redevelopment campus, TetherView provides private cloud environments such as virtual desktops and servers that deliver secure computing workspaces accessible from any device. Founded in 2014, the company provides small- and medium-sized enterprises with state of the art IT infrastructure integrating the utmost in security, compliance and business continuity.
TetherView is a relatively new company in an ultra-competitive market. In January 2018, TetherView engaged Springboard to implement a public relations campaign aiming to generate awareness and thought-leadership. As part of this initiative, Springboard supported the company’s content development initiatives and social media program.
In the first month of the engagement, Springboard worked with TetherView to develop the necessary public relations infrastructure – key messages, buyer personas, and storylines as well as an editorial calendar and media lists. It also audited existing content assets to determine what can be used to support the upcoming campaigns.
In February, Springboard kicked off TetherView’s public relations campaign the launch of a new product and developed press releases, blog posts, and bylined articles that were submitted to industry trade publications. This process was repeated throughout the first quarter and into the second, offering a strong blueprnt that garnered a broad range of media activity.
Within months, Springboard has been instrumental in securing media placements and generating news coverage for TetherView in key industry and trade publications including: Cyber Defense Magazine, VMBlog, TechTarget, Security Magazine, CRN, and New Jersey Tech Weekly. It also orchestrated briefings with industry analysts such as Gartner, Ovum, EMA, and several others in the pipeline.
Media exposure has helped TetherView elevate its position in the market and build credibility among the managed service provider community, a channel which is strategic for the company to deliver its virtual desktop and business continuity solutions.