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Insight and perspective on all things Marketing, PR and Social Media.
by Domenick Cilea on Tuesday, April 9th, 2013
In July I wrote about Penn State’s reputation-shattering public relations fiasco. The post discussed making hard choices, being honest and having the guts to stand up for something; advice the ...
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by Pablo Andreu on Friday, September 21st, 2012
The risk of media relations As PR professionals, we hope not only that the media is going to cover our clients but that they are going to present our clients ...
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by Domenick Cilea on Tuesday, May 8th, 2012
Because of a lack of mud and a few unsafe obstacles, the Rebel Race failed to live up to the hype which sparked a muddy revolt on the company’s Facebook page.
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by Domenick Cilea on Thursday, May 3rd, 2012
Two weekends ago I ran the Rebel Race, a military style obstacle course and trail race. Compared to other mud races, such as Tough Mudder, McGuire Mud Run, Rock Solid and Rugged Maniac, this event did not live up to the company’s hype, as there was a discrepancy between what was advertised and what was delivered.
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by Pablo Andreu on Monday, March 19th, 2012
Sydney’s athletic commissioner shows frankness and transparency in crisis situation.
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