Welcome to Soundboard

Insight and perspective on all things Marketing, PR and Social Media.

What’s Your Mini Strategy?

by Domenick Cilea on Thursday, August 11th, 2011

Watching television last night there were two commercials that promoted mini versions of products. Reese’s Minis by Hershey’s offer new, bite-sized and unwrapped peanut butter cups while Burger King’s BK ...