Los Angeles-based fashion retailer, Revolve, is doing some serious damage control. Their marketing campaign that was designed to bring attention to cyberbullying instead made the brand look like cyberbullies themselves.
What caused the controversy? Revolve was selling a sweatshirt that read, “Being fat is not beautiful, it’s an excuse.” The public instantly took to social media to voice their shock and anger toward what clearly appeared to be “fat shaming” by the clothing line.
Revolve quickly responded to the criticism and explained that the sweatshirt was designed by Pia Arrobio, who collaborated with actress and writer Lena Dunham, as well as Emily Ratajkowski, Cara Delevingne, Suki Waterhouse, and Paloma Elsesser, to create a line of slogan sweatshirts meant to bring awareness to cyberbullying. Each sweatshirt was supposed to feature a hateful or negative comment that had been directed at each participating celebrity.