GivingTuesday was created in 2012 with a simple goal in mind – to encourage people to do good. It has since grown into a global movement that inspires millions of people to give, collaborate, and celebrate generosity. This year, companies went above and beyond to support charitable organizations and raise money for those in need. Here are a few brands that made a huge impact:
State Farm and YouTube Raise Money for St. Jude
State Farm sponsored “The Game Theory $1,000,000 Challenge for St. Jude” – a 10-hour livestream hosted by YouTube creators Matthew Patrick and Stephanie Patrick on GivingTuesday. To raise money for childhood cancer research, the livestream featured trivia games, prizes, and appearances from over 30 fellow YouTube creators. The fundraiser was so successful, it surpassed its own goal and raised $3 million for St. Jude Children’s Research Hospital.
T-Mobile Captures Kindness
T-Mobile asked everyone to #CaptureKindness for GivingTuesday. For every act of kindness shared on Twitter, Facebook, and Instagram with the hashtag #CaptureKindness, they donated $10 (equivalent to 100 meals) to Feeding America. Additionally, for each customer that clicked on the Feeding America donation option in the T-Mobile Tuesdays app, the company donated $1 (up to $500,0000) to Feeding America.
Facebook Matches Donations
Facebook matched up to $7 million in donations made to eligible US-based 501(c)(3) nonprofits through its website. The first $2 million donations were matched at 100%, while the remaining $5 million will be matched at 10%. The campaign will continue beyond GivingTuesday until it reaches $7 million.
Citibank Partners with No Kid Hungry
In an effort to end child hunger in America, Citibank partnered with No Kid Hungry and matched all donations made to the charity organization on GivingTuesday up to $200,000. Together, No Kid Hungry and Citibank raised a total of $2 million.
Impossible Foods Fights Hunger
To continue to spread generosity throughout the month of December, Impossible Foods is donating an equivalent amount of Impossible burgers to Feeding America food banks nationwide for every package purchased on the company’s website (up to 100,000 burger patties).
Kudos to these companies for giving back this GivingTuesday and ending 2020 on a positive note!
