Burger King announced it is partnering with Loop, TerraCycle’s circular packaging service, to test reusable packaging in an effort to reduce environmental waste. This trial run will initially take place in New York, Portland, and Tokyo next year, with more cities to be added in the following months.
Customers at select locations can opt in for reusable packaging for menu items such as sandwiches, soft drinks and coffee. The packaging can then be returned to be cleaned through Loop and reused at Burger King restaurants. Those who decide to use the reusable packaging are charged a deposit at the time of purchase. Once the packaging is returned, customers will receive a refund.
This announcement came just a month after McDonald’s announced a partnership with Loop to test a reusable cup in some U.K restaurants.
“As part of our Restaurant Brands for Good plan, we’re investing in the development of sustainable packaging solutions that will help push the food service industry forward in reducing packaging waste,” said Matthew Banton, Head of Innovation and Sustainability, Burger King Global. “The Loop system gives us the confidence in a reusable solution that meets our high safety standards, while also offering convenience for our guests on the go.”
By 2025, 100% of Burger King’s guest packaging will be sourced from renewable, recycled or certified sources. The fast food chain is also committed to recycle guest packaging in 100% of restaurants in Canada and the United States by 2025 as well.
With Burger King’s awareness of its ecological footprint it’ll be interesting to see how this shapes the future of fast food.
What other companies do you think will play a significant role in reducing environmental waste beyond just fast food chains?
