Well, another month has flown by and here we are in November. If you haven’t yet, you can expect to start seeing holiday commercials, hearing songs in stores, big sales online and in-store, plus more reasons to gather with loved ones to celebrate.
It’s easy to get caught up in the gift buying and holiday parties, I’m guilty myself, but we should also begin to see (and pay attention to) the companies and brands that give back and launch cause marketing campaigns. After all, it is the season of giving.
What is Cause Marketing?
Brandwatch defines cause marketing “or cause-related marketing” as the efforts that help “non-profits and worthwhile causes but it also helps brands differentiate and drive business.” Because we live in a world where social responsibility is so important to many, cause marketing is becoming the norm – and not only around the holiday season, but all year round.
Brands that Give Back
I know that I’m totally attracted to brands that give back. It makes me want to buy their products, use their services, etc., knowing that my purchasing power is helping others – be it people, animals, and the environment. Brands that contribute dollars, products, services or other resources to a specific cause, provide an opportunity to connect with existing and new customers on a different level. They are not just facilitating a transaction. They are creating an opportunity to earn trust and a “socially-aligned” connection that will only reinforce brand loyalty.
Below are some of my favorites brands that give back to a good cause.