Knoa Software provides specialized solutions to help organizations optimize their SAP, Oracle, and other enterprise resource planning software investments. Knoa’s User Experience Management (UEM) software enables organizations to dramatically improve technology adoption, user engagement, and business outcomes.
The release of SAP’s newest enterprise solutions – SAP Fiori and SAP S4HANA – offer new opportunities to position the strategic functionality UEM software offers before, during, and after a technology migration. Knoa needs to educate prospects and customers on how its UEM technology can be utilized to improve SAP Fiori and SAP S4HANA deployment and user adoption.
Knoa engaged Springboard to create a multi-faceted marketing communications campaign, consisting of public relations, social media, and graphic design.
As part of a public relations campaign, Springboard developed an editorial calendar that included product, partner and customer news and other themes. Press releases and blog posts along with media outreach to enterprise technology and SAP-specific publications helped educate key influencers of Knoa’s UEM solutions.
To support social media engagement, Springboard curated relevant articles and created Knoa-branded content that was posted on Twitter and LinkedIn.
“As an extension of our marketing team, Springboard assisted us with the planning and execution of a series of targeted public relations campaigns that resulted in strong media placement in key publications. Additionally, they have been instrumental in expanding our social media and content development initiatives which extended our relationships with industry influencers and thought-leaders.”
Brian Berns, CEO of Knoa Software
Springboard secured several interviews and articles, including APMdigest, Inside SAP, and SearchSAP.com, to name a few. The social campaign increased visibility and engagement, expanding the quality of followers on both Twitter and LinkedIn.