NCP engineering delivers innovative software that allows enterprises to deliver secure remote access solutions. The company’s award-winning product line includes an array of virtual private network clients, personal firewalls and VPN gateways, as well as a central VPN management platform.
With global headquarters in Germany, NCP was relatively unknown in North America. In 2010, NCP opened an office in California. As part of their strategic growth initiative, NCP selected Springboard to implement a public relations campaign and support the company’s content development initiatives.
Springboard worked with NCP to develop a detailed marketing communications plan to promote awareness and thought-leadership in addition to launch new products and partnerships. As part of the scope, Springboard manages an ongoing media outreach campaign and also creates content for the company’s blog.
Targeting enterprise organizations across various industries, Springboard developed a media and analyst list that focus on security and remote access technologies. In collaboration with NCP, Springboard maintains an editorial calendar for the company’s blog and product announcements. It also secures bylined article opportunities and collaborates with the company’s subject matter experts to develop appropriate content.
It was impressive how fast Springboard understood our highly-advanced products and found the right media to create awareness for them. The collaboration between Springboard and NCP spans over three countries (US, UK, Germany) and is perfectly organized.
Jüergen Hoenig, Chief Marketing Officer, NCP
Since January 2016, Springboard has helped NCP generate consistent media coverage that has been instrumental in building relationships and thought-leadership.
Springboard successfully secured media placements for NCP in key industry and trade publications including: Cyber Defense Magazine, Journal of Cyber Policy, TechTarget, Security Today, TechRepublic, IPSwitch, HelpNetSecurity, Digital Guardian, CIO, NetworkWorld, CIOReview, Ovum, SC Magazine and ITBusinessEdge.
The emergence of Internet of Things is creating new opportunities for NCP; this offers another market for Springboard to expand the scope and position the company.