Phobio
Company
Phobio provides software and services that enable consumer and enterprise technology brands to transform how they engage with customers and employees and disrupt their respective marketplace.
Phobio’s product portfolio includes SafeTrade, an omni-channel software system that automates mobile device trade-ins, and Rodio, a workforce communication platform that integrates artificial intelligence and mobile apps to change how organization’s exchange business-critical messages.
Business Challenge
Established in 2010, Phobio is a fast-growing company. In building a portfolio of big brand clients, including consumer and mobile device companies and retailers, Phobio needed to expand its market persona in the industry. In October 2017, Phobio engaged Springboard to implement a national media campaign targeting key press and analysts.
Process
In the first month of the engagement, Springboard worked with Phobio to identify and build out the necessary messaging framework to drive its public relations initiatives – value proposition, market positioning, and key storylines and themes. It also created a media list and editorial calendar that included press releases, bylined articles, blog posts, infographics and other content assets that will be integrated into various media campaigns.
Inside the first month, Springboard implemented a public relations campaign which garnered coverage from key publications including Wireless Week.
“Springboard has played an integral role in supporting Phobio’s marketing team since 2017. Their hard work, attention to detail, and quick turnaround on projects has been instrumental in growing the company’s brand awareness. We’re working on many exciting initiatives and look forward to continued success.”
Stephen Wakeling, CEO & Co-Founder, Phobio
Results
Within one year, Springboard has been instrumental in securing media placements and generating news coverage for Phobio including The Retail Focus Podcast, Retail Touchpoints, The Business Journals, Resource Recycling,TechRadar, Wireless Week, Forbes, CNBC, MarTechSeries, The Digital Enterprise, SalesTechStar, and more.
Springboard also worked with Phobio to cultivate analyst relationships at top industry analyst firms such as Gartner, Forrester, 451 Research, IDC, and several others.
Through the engagement with Springboard, Phobio’s awareness in the marketplace has elevated, enabling it to foster stronger partnerships with key brands and mobile retailers.
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