Synchronoss Technologies builds software that empowers companies around the world to connect with their subscribers in trusted and meaningful ways. Hundreds of millions of subscribers trust Synchronoss products to stay in sync with the people, services, and content they love.
Serving telecom service providers, mobile operators, and carriers worldwide, Synchronoss software and solutions help streamline networks, simplify onboarding, and engage subscribers. The company helps unleash new revenue streams, reduce costs, and increase speed to market.
As technology continuously evolved, Synchronoss needed to position itself at the forefront of innovation. To support thought-leadership and garner media coverage, the Synchronoss worked with Springboard to implement a strategic marketing and public relations campaign.
Dating back to 2006, Springboard has served as an extension of the marketing team at Synchronoss. Springboard has supported various marketing initiatives including ongoing public relations campaigns, content development, and social media. Key components of these campaigns consisted of creating press releases, bylined articles, and blog posts, in addition to an aggressive media and analyst outreach program.
Springboard developed a public relation strategy underpinned by an editorial calendar that was reviewed and updated quarterly. The calendar encapsulated insight from various product development teams, sales executives, and the marketing team. This provided the opportunity to capture key strategic messages and milestones and utilize them to engage the media.
To maintain a steady cadence in 2022, Springboard helped Synchronoss develop 21 press releases highlighting key partnerships, product releases, and industry events that Synchronoss participated in.
Additionally, Springboard worked closely with Synchronoss each month to identify topics for blog posts, such as Bundling the Cloud with Popular Pre-Paid Wireless Offerings, Synchronoss Personal Cloud Tailor-Made for Insurance Providers, New Personal Cloud Features Make It Even Easier to Manage & Access Content and more.
Working closely with the Synchronoss team, Springboard curates posts to support the company’s Twitter and LinkedIn accounts, including timely information about products, company announcements, customer wins, and partnerships.
Springboard has been instrumental in securing media coverage, including articles in publications such as Pipeline Magazine, Broadband Breakfast, Insurance Innovation Reporter, The Fast Mode, ROI-NJ, NJBiz, Security Magazine, ET CIO Southeast Asia, NJ Tech Weekly, and TelecomPaper.
Working with Synchronoss dating back to 2006 is a testament to the value Springboard consistently delivers.