It was a little over a month ago now that Bud Light took a few jabs at the MillersCoors company, saying that corn syrup was used in its brewing process. Today, the advertising feud continues.
Not sure what I’m talking about? Watch the video here to see how it went down:
To be clear, Bud Light is not brewed with corn syrup, and Miller Lite and Coors Light are. pic.twitter.com/x6tWqdSRXN
— Bud Light (@budlight) February 3, 2019
About Sunday…Kinda strange to start such a #corntroversy over something that’s not even in your beer. Share this if you agree. pic.twitter.com/WcA8aCP9TX
— Miller Lite (@MillerLite) February 5, 2019
The ad, which aired during Super Bowl LIII, evoked the #corntroversy of 2019 in the beer industry and on social media. But competing brews didn’t stand down to Bud Light. Miller Lite was sure to address its followers and the statements made by Bud Light on Twitter with a note speaking to the true facts about corn syrup and its product.
Not only did Miller Lite speak up, but major news publications went searching for the truth and shared research backed by professionals on the realities of corn syrup.
Bud Light touted in a #SuperBowl ad that it doesn’t use corn syrup. But @CandiceChoi reports that doesn’t make it nutritionally much different from competitors. https://t.co/SbZag6gjYe
— The Associated Press (@AP) February 4, 2019
Bud Light took a stance against corn syrup. But experts say that doesn’t make beer better or healthierhttps://t.co/zdnlq0FMwN
— TIME (@TIME) February 5, 2019
Beware of corn syrup? Bud Light Super Bowl ad shames Miller Lite, Coors lite for using it, but dietitians say it's not that bad https://t.co/4tSkMIDBFM
— CNBC (@CNBC) February 4, 2019
This week, the advertising campaigns continued with Coors Light announcing the first smart beer tap. The company’s efforts are backed by the tagline “Refresh the Conversation” since “Bud Light has been trying to pick a fight lately.”
This smart beer tap listens into conversations for Bud Light negativity and actually lights up when it finds it – The Coors Light… get it? When that light illuminates, the next round of beers is free for patrons. Check out the video that Coors Light posted on Wednesday featuring the bright tap.
Bud Light didn’t disclose how much it spent on nearly six minutes of commercials, but an industry expert estimated that it was more than $50 million.
Was it $50 million well spent? Or did it backfire and lead to better results for the MillerCoors company?
