Every year, consumers all over the country anticipate the “most wonderful time of the year” – shopping season. Over the last couple of years, Black Friday has crept up on Thanksgiving evening with stores opening to launch sales earlier and earlier and expanding them to Cyber Monday and beyond.
Along with these major door-busting sales comes big-money advertisements that either resonate with us as we near the end of the year or unfortunately flop.
This roundup covers some of the marketing campaigns and advertisements that stuck out to me over the course of the last week and how they were perceived – by me, consumers, and the media.
Did Peloton Miss the Mark?
Peloton has been receiving some serious backlash with its commercial that follows a wife’s “weight loss” journey after she was gifted one of the company’s high-end fitness bike last year by her husband.
If you haven’t seen the commercial yet, here is the 30-second spot: