Now that the COVID-19 vaccine is available, brands are encouraging people to get vaccinated through clever campaigns, advertisements, and promotions for free goods and services. Though their marketing strategies may differ, the message remains the same: Getting vaccinated is the first step to getting back to normal.
The Ad Council Says “It’s Up to You”
The Ad Council and COVID collaborative have launched one of the largest public education efforts in U.S. history to educate Americans about the COVID-19 vaccines. In an effort to move the public from vaccine hesitancy to vaccine confidence, the Ad Council teamed up with public health experts and more than 300 major brands, media companies, and sports leagues to release ads depicting the moments we’ve missed the most – hugging your grandmother, tailgating at a football game, having lunch with friends, and traveling. Since the ads are meant to educate and not force viewers to get vaxed, the Ad Council and COVID collaborative carefully chose the tagline “It’s Up to You” for the PSAs.
Lyft Provides Free Rides
Lyft is doing its part by providing access to 60 million rides to and from COVID-19 vaccine appointments. The ride-sharing company has also partnered with hundreds of nonprofits including United Way, the NAACP, and the National Hispanic Council on Aging to give people in vulnerable communities free rides to grocery stores, pharmacies, or healthcare appointments.
Get Your Shot and Have a Beer
Targeting New Jerseyans ages 21 and older, NJ’s “Shot and a Beer” program is offering free beer to those who get their first COVID-19 vaccine dose in May. Thirty-four breweries have joined the initiative so far. Check out the full list here.
Krispy Kreme Sweetens the Deal
Krispy Kreme is offering a free Original Glazed® doughnut to anyone who has received at least one dose of the Moderna or Pfizer COVID-19 vaccine, or the one Johnson & Johnson COVID-19 shot. Customers must show their vaccination card to redeem their doughnut.
New York Says “Play Ball”
Vaccinated sports fans can now get taken out to the ball game for free. As New York state lifts occupancy limits for vaccinated fans attending Mets and Yankees, both teams are offering free tickets to a game for getting the COVID-19 vaccine at Yankee Stadium or Citi Field.
Do any of these campaigns and promos incentivize you to get your vaccine?