International Women’s Day (IWD) is celebrated throughout the world to recognize the social, economic, cultural, and political achievements of all women. International Women’s Day has been celebrated for over a century, with the first gathering happening in 1911 supported by over a million people in countries such as Austria, Denmark, Germany, and Switzerland.
Let’s take a look at some of the campaigns businesses are running to support women all around the world.
Advertisements in the beer industry have been objectifying women for decades. However, Budweiser’s new campaign that released today, features full-page Budweiser ads from the 50s and 60s next to updated versions representing women in a positive, powerful light in the New York Times, Los Angeles Times, and Chicago Tribune.
PayPal made a pledge with Free the Bid, a non-profit initiative that reaches out to agencies to include a female director on every triple-bid project to support women in the film industry. To celebrate this year’s IWD theme, #BalanceforBetter, PayPal’s EVP, Chief Business Affairs and Legal Officer at PayPal Louise Pentland, invited five female CEOs and business leaders to share their insights on how to create a more gender-balanced world. Check out the video here.
Additionally, for every eligible purchase made at select retailers, PayPal plans to donate $2 to causes that support women through March 23.
Today, Vans is hosting 100 different skate clinics from cities like Brooklyn, London, and even Shanghai that will teach women how to skate.
For anyone looking to ride with Lyft throughout Women’s History Month to places associated with women’s rights, fights, struggles, and achievements will receive a discount code that will take $10 off their ride.
Brawny will be rolling out their “Strength Has No Gender” campaign for the fourth year in a row. This year, the brand put together a 45-second ad called “Generations of Strength,” to honor women throughout history.
Brawny’s signature “Brawny Man” mascot will be replaced on the packaging for three women from different generations on these commemorative packs.
What was your favorite campaign that you took note of for International Women’s Day?