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Conversational Marketing

“Conversational marketing offers a unique capability to start real-time conversations with buyers and engage prospects and customers.”

Phones calls, email, and landing pages have their challenges…

  • Cold Calling – only 43% of people answer
  • Email Campaigns – the average open rate has fallen to 20%
  • Landing Pages – the average conversion rate is only 2.35%
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Today’s technology-savvy consumers want what they want when they want it…now!

Amazon, Uber, and Netflix are just a few of the companies enabling the on-demand buying experience with a few taps, swipes, clicks, or audible commands.

So, why aren’t you offering this experience on your website?

Conversational marketing powered by Drift empowers the real-time buying experience through chatbots and cleverly created playbooks. Chatbots provide the capability to transform your website from a static brochure into a dynamic, interactive sales-enabler.

Equip your website with the capability to engage visitors, understand needs, direct them to the right place, and most importantly, generate and convert leads.

  • Vet qualifying questions and accelerate sales conversions
  • Automate the process of scheduling meetings and demos
  • Streamline customer service inquiries
  • Off-load frequently asked questions that can be resolved with an agent
Content Concierge
Marketing & Lead Generation
Customer Service
Support

Content Concierge

Websites organize and index content in categories such as products, services, or solutions. This in theory provides one-click access to information, but often buries useful content under a labyrinth of clicks. Serving as a “concierge,” chatbots can ask specific questions to help visitors get the information they are seeking – fast! Tools like Drift provide the capability to vet questions, accelerate conversations, and increase conversions.

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etherFAX Snapshot

Through our implementation of intelligent chatbots powered by Drift, etherFAX has been able to improve one-on-one engagement with customers and prospects. To deliver a personal experience, we develop and manage creative playbooks and scripts that support marketing campaigns for etherFAX’s secure document delivery solutions. As a result, etherFAX has significantly improved qualified leads.  

“In 2018, Springboard helped us develop a conversational marketing strategy and integrated the Drift platform into our website to increase conversion rates. The results have been amazing. Through the deployment, we have been able to close new business deals by automating and accelerating the process of scheduling demos and sales-related inquiries. Best of all, the chatbots are available 24/7, allowing meetings to be booked with our team even after business hours.” – Paul Banco, CEO and co-founder of etherFAX

Marketing & Lead Generation

Conversational marketing helps you educate and engage with visitors — in the moment.  Chatbots powered by playbooks can help promote a webinar, facilitate registrations, and showcase content such as a product brochure or case study. Each page can have a specific playbook, allowing you to deliver an extremely tailored chatbot experience, convert more leads, and close more deals.

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Unicorn HRO Snapshot

Utilizing Drift, Unicorn HRO has increased website engagement with customers and key prospects by 30 percent. Springboard created a series of playbooks and landing pages that anchor several cross-sell and up-sell email marketing campaigns.  

“Springboard helped us implement Drift and the chatbots have delivered an interactive experience for visitors to schedule demos and find the information they are looking for.” – Tim Diassi, EVP and GM of Unicorn HRO

Customer Service

When customers have questions about your products or service, they call or click seeking answers. Chatbots can provide a 24/7 resource to facilitate and resolve inquiries quickly. Customers get instant help and your sales and marketing teams can stay focused on what they do best.

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Support

In addition to marketing and customer service, chatbots can be utilized to answer questions from your knowledge base. Every organization has an influx of support inquiries that can likely be resolved without an agent. Let the chatbot be a part of your support process, freeing up time for agents to focus on other projects.

Furthermore, if the chatbot cannot resolve an inquiry, it can create a support ticket directly from the conversation. The issue will go 
straight to your support team’s ticketing system with all the context they need to give customers the fastest possible resolution.

Blog Posts

Check out our blog posts to learn more about conversational marketing:

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Interested in Conversational Marketing?

Contact us to learn how we can equip your website to deliver a human buying experience.

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