This week, I interfaced with at least a half-dozen companies through chat services offered via their websites. From customer service and support to pre-sales questions, chatting with intelligent bots and humans helped address questions I needed answers to “in the moment.”
Constant Contact resolved my support issue related to a planned marketing campaign. Assault Fitness pointed me to documentation needed to tune my treadmill. GoDaddy helped with pre-sales questions related to a hosting package I purchased. All these interactions were facilitated through chat, in real-time, when I was ready to transact business, and check tasks off my to-do list.
If you have some connection to sales and marketing in your company and are not using intelligent chat technology on your website, you are missing out on a huge opportunity. An opportunity to build relationships with existing customers or cultivate new ones. An opportunity to sell, educate, and inform. Most importantly, an opportunity to differentiate your business and deliver a memorable first impression.
We have discussed the applications and benefits of intelligent chat and chatbots, such as conversational marketing and how it empowers the real-time buying experience. Intelligent chatbots make it easier to obtain the information you need when you need it. They can serve as a concierge for your website and fast-track visitors to key content, schedule appointments, or connect them to live agents.
As you begin planning for the new year, make sure intelligent chat services are part of the discussion.