Phones calls, email, and landing pages have their challenges…
Websites organize and index content in categories such as products, services, or solutions. This in theory provides one-click access to information, but often buries useful content under a labyrinth of clicks. Serving as a “concierge,” chatbots can ask specific questions to help visitors get the information they are seeking – fast! Tools like Drift provide the capability to vet questions, accelerate conversations, and increase conversions.
Through our implementation of intelligent chatbots powered by Drift, etherFAX has been able to improve one-on-one engagement with customers and prospects. To deliver a personal experience, we develop and manage creative playbooks and scripts that support marketing campaigns for etherFAX’s secure document delivery solutions. As a result, etherFAX has significantly improved qualified leads.
Conversational marketing helps you educate and engage with visitors — in the moment. Chatbots powered by playbooks can help promote a webinar, facilitate registrations, and showcase content such as a product brochure or case study. Each page can have a specific playbook, allowing you to deliver an extremely tailored chatbot experience, convert more leads, and close more deals.
Utilizing Drift, Unicorn HRO has increased website engagement with customers and key prospects by 30 percent. Springboard created a series of playbooks and landing pages that anchor several cross-sell and up-sell email marketing campaigns.
When customers have questions about your products or service, they call or click seeking answers. Chatbots can provide a 24/7 resource to facilitate and resolve inquiries quickly. Customers get instant help and your sales and marketing teams can stay focused on what they do best.
In addition to marketing and customer service, chatbots can be utilized to answer questions from your knowledge base. Every organization has an influx of support inquiries that can likely be resolved without an agent. Let the chatbot be a part of your support process, freeing up time for agents to focus on other projects.
Furthermore, if the chatbot cannot resolve an inquiry, it can create a support ticket directly from the conversation. The issue will go straight to your support team’s ticketing system with all the context they need to give customers the fastest possible resolution.
Contact us to learn how we can equip your website to deliver a human buying experience.
