1. Your message isn’t clear
There’s a science behind the 280-character limit. Your message should be short, clear, and concise, especially when it comes to social media marketing. Before you tweet, ask yourself what your end goal is. Do you want people to sign up for an event? Join in on your social media challenge? Read your latest blog post? Always provide a direct call-to-action!
Posting too little (or too much) could be the reason why you’re lacking engagement and can’t seem to grow your following. Since the average tweet has a lifetime of 15-20 minutes, HootSuite recommends posting between 1 and 5 tweets a day on Twitter. It’s also important to schedule your tweets to publish at optimal times throughout the day. SproutSocial is a great social media management platform that provides this insight. In its 2021 report, SproutSocial found that Wednesdays between 9 am and 3 pm are the best days to tweet, while tweeting Tuesday to Thursday between 9am and 11 am will deliver the highest engagement.
3. Your tweets are boring
To capture the attention of your followers, each tweet needs to be engaging and creative! Be sure to include a relevant image, link, video, or GIF along with your text to catch a user’s eye and “stop the scroll”. Use conversational language and don’t be afraid to be witty! Asking users questions can also boost engagement with replies, retweets, and likes.
4. You never interact with your followers
It’s important to create conversations on Twitter and build virtual relationships your followers. Tag accounts that might find your event, blog post, or new software interesting. Quickly reply to comments and direct messages. You can also spice up your tweets by running a poll, hosting a contest, or asking users for their feedback on your new product or latest webinar topic. After all, it is called “social” media.