With more than 800 million professionals on LinkedIn worldwide, it’s the ideal social media platform for B2B marketing. While that’s a ton of leads that have yet to be discovered, you may only have a few minutes to make an impact. Studies have shown that users only spend about 17 minutes on LinkedIn per month.
So, how can you make your company stand out? It’s all about having an effective marketing strategy, which starts with crafting engaging posts. Let’s discuss:
Improving your LinkedIn marketing strategy starts with creating high-performing posts that resonate with your target audience.
First, start with an eye-catching, strong visual to draw the reader in. Posts with photos grab a user’s attention as they scroll through their feed and are guaranteed to perform better as LinkedIn’s algorithm is known to boost posts with photos. Be sure to use colors, text, and graphics that accurately represent the topic you’re discussing or resource that you’re sharing.
Next, develop engaging, descriptive text for your post that will draw users in, stop the scroll, and entice them to click your post. Don’t forget the hashtags! Incorporating 3-4 relevant hashtags to each post greatly increases the chance of those posts to appear in users’ news feeds, even if they don’t follow your business yet.
Last but not least, include a call-to-action (CTA) to lead a horse to water, AND make it drink. Asking users to “Click here for more info” or to “Download white paper” and providing a link to your website or resource will increase engagement and lead generation.
To increase visibility and reach users beyond your current LinkedIn page followers, try sponsoring your post. For a minimum daily budget of $10, your target audience will be able to see your Sponsored Content in their LinkedIn feed and have the option to be displayed through the LinkedIn Audience Network, which extends to even more users on third-party apps and websites.
Interested in learning more, let’s chat!