Mailchimp, one of the most popular email marketing platforms for small businesses, has just released a new look for the Mailchimp brand. If you’re familiar with the old branding, the update may seem like a bit of a shock. Everything from the logotype, to the bold, bright colors and use of artistic illustrations feels like a big departure from the fun, colorful, cartoonish illustrations that were used in the past.
Before and After
Before the rebrand, Mailchimp’s logo consisted of the full-color “Freddie” icon and a script logotype (expertly updated by Jessica Hische). And to be honest, it was a good logo. It was fun, friendly, and different from everything else out there. There was, however, a bit of a hierarchy issue between the icon and logotype. For this reason, the two were hardly used together.