Strengthening Market Presence for a Global Leader in Cloud
Company
Synchronoss Technologies, Inc. is a global leader in personal cloud solutions that empower service providers to create secure and meaningful connections with their subscribers. The company’s SaaS Cloud platform streamlines onboarding, increases engagement, and supports sustained revenue growth while lowering operational costs. Millions of subscribers rely on Synchronoss to safeguard their most cherished memories and important digital content.
Springboard has supported Synchronoss dating back to 2006, evolving the communications program through multiple phases of innovation and transformation.
Business Challenge
Synchronoss is a long-established provider of personal cloud solutions for some of the world’s largest service providers. As telecom markets evolved and competition intensified, the company sought to modernize its narrative and elevate visibility around its innovation in cloud, AI powered content management, and digital trust. Synchronoss needed a partner who could sharpen its positioning, amplify its executive voice, and drive consistent attention across media and analysts.
Springboard's Approach
Springboard partnered with Synchronoss to align communications around the company’s evolving cloud strategy, highlight product innovation, and elevate executive voices in cloud-driven digital experience.
Refining the Cloud Narrative
We helped craft messaging centered around Synchronoss’s personal cloud platform, emphasizing subscriber engagement, data protection, and the company’s role as a trusted cloud partner for carriers around the world.
Media and Thought Leadership
Springboard created a steady cadence of cloud-centered stories that highlighted new platform capabilities, carrier deployments, customer value, executive perspectives, and industry trends. This included ongoing outreach to top tier telecom, business, and technology outlets to expand reach and influence for Synchronoss.
Analyst Relations
We strengthened Synchronoss’s presence with leading analyst groups including IDC, Omdia, Gartner, and others, to ensure cloud strategy and the product roadmap were communicated effectively and aligned with evolving market expectations.
Product and Event Support
Springboard supported major product and platform developments including the introduction of Capsyl Cloud, enhancements to Synchronoss Cloud, and new partner integrations. We also assisted with trade show visibility and event driven storylines that reinforced the company’s leadership position.
Key Deliverables
Placement of bylined articles, expert commentaries, and executive and podcast interviews focusing on cloud innovation, key industry trends, and the future of personal cloud services.
Ongoing engagement with top tier outlets such as RCR Wireless, The Fast Mode, Light Reading, SDXCentral, and many others positioning Synchronoss as a leader in the cloud and telecom space.
Positioned Synchronoss as a leader in the cloud services market through strategic messaging, event support, and launch planning, driving increased market visibility and engagement.
Developed high-impact content to support digital marketing campaigns and accelerate awareness of Synchronoss’s cloud platform.
From The Fast Mode:
Beyond Connectivity: How Branded Cloud Services Give MNOs a Competitive Edge
By Jeff Miller | Synchronoss President and CEO
From Pipeline Magazine:
Harnessing AI for Digital Transformation and Cloud Innovation
By Pat Doran | Synchronoss CTO and Executive President
From RCR Wireless:
Telecom providers’ key to growth? Embracing cloud services
By Jeff Miller | Synchronoss President and CEO
From Telecom Reseller News:
Synchronoss Personal Cloud delivers curated experiences for global service providers like Verizon, AT&T, BT, and SoftBank, Podcast
Featuring Jeff Miller | Synchronoss President and CEO
From Tech Talks Daily
Exploring a Cloud-based Future With Synchronoss: AI, Privacy, and Expansion
Featuring Jeff Miller | Synchronoss President and CEO
From SDXCentral
Results and Impact
Through persistent, cloud-focused storytelling and strategic positioning, Springboard strengthened Synchronoss’s reputation as a trusted innovator in personal cloud solutions. The company gained sustained media visibility, expanded analyst recognition, and elevated executive voices in cloud-driven digital experiences.
The November 2023 sale of the Messaging and NetworkX businesses to Lumine Group marked a major milestone in Synchronoss’s cloud transformation, enabling a sharper operational focus on the cloud platform. This strategic shift supported improved capital flexibility and positioned Synchronoss for more predictable growth within the cloud space.
In December 2025, Synchronoss announced a definitive agreement for full acquisition by Lumine Group, strengthening its foundation for long-term innovation and customer service as a privately held, cloud-first company. Integrating into the Lumine ecosystem provides access to additional scale, investment, and product synergy while allowing Synchronoss to maintain its brand identity and cloud strategy.
