Amplifying Innovation:
How Springboard Helped FNT Software Establish Its U.S. Presence
Company
Since 1994, FNT Software has provided industry-leading data center infrastructure management (DCIM), IT management, and telecommunication management solutions to over 500 customers globally.
As the cloud and mobility continue to fuel widespread deployment of back-office applications and externally-facing services to manage business operations and interface with customers, technology has become an organization’s “special sauce.” Concurrently, technology sprawl is running rampant throughout data centers.
FNT Software’s product line brings order to IT chaos. Its software has proven to effectively simplify and optimize data center operations utilized by enterprise organizations and communication service providers.
Business Challenge
Headquarted in Germany, FNT Software launched its United States operation in 2011 as part of the company’s strategic growth initiative. Despite having innovation technology, the company was unknown in the United States. FNT Software engaged Springboard in February 2015 to implement a PR campaign that promoted the company’s DCIM and service management solutions.
The Process
Through PR and content strategy, Springboard helped FNT Software differentiate itself among the competition, targeting industry influencers, technology analysts and the enterprise technology media.
Working closely with FNT Software, Springboard developed a series of content assets including press releases, case studies, white papers, bylined articles, and blog posts. All of this content was utilized to support an ongoing media outreach program.
High-Impact Deliverables
Springboard’s approach for FNT Software’s PR campaign includes executive profiles, product news, partnerships, customers wins and thought-leadership articles bylined by company executives.
Since 2015, Springboard has been instrumental in securing interviews and articles in key industry/trade publications.
Media Wins
Springboard secured the following interviews and features spotlighting FNT Software’s tech expertise:
From Data Center Post:
Solving IT Infrastructure Challenges Through Professional Documentation
By Matthias Gromann | VP Product Architecture & Strategy at FNT Software
From The Fast Mode:
Why Network Inventory is Critical for Autonomous Networks
By Daria Batrakova | Director Business Line Telecom Solutions at FNT Software
From Lightwave:
Building Smarter Fiber Networks
Featuring Stefanie Siegel | Product Manager at FNT Software
From Knowledge Management World:
Navigating the IT Landscape: Balancing Hybrid Cloud and Cloud Repatriation
Featuring Matthias Gromann | VP Product Architecture & Strategy at FNT Software
From Pipeline Magazine:
The Crucial Role of Network Asset Management in the Age of AI
By Daria Batrakova | Director Business Line Telecom Solutions at FNT Software
Analyst Briefings
Springboard coordinated high-level briefings with the industry’s leading analyst firms to present FNT Software’s full product portfolio, key use cases, and customer deployments.
”“Working with Springboard has allowed us to effectively amplify the messages we want communicated to targeted audiences in the United States. They take a personal stake in the success of our campaigns - from media placement to developing blog posts and planning marketing strategy. We trust the Springboard team to work with us both collaboratively and independently, as if they are an extension of our own marketing department.”
Eric Brabänder, Chief Marketing Officer, FNT Software
Results
In addition to media outreach, Springboard developed a content strategy that included white papers, blog posts, and bylined articles.
Garnered key placements in leading telecom, data center, and IT publications while ensuring FNT remains on analysts’ radars.
Today, FNT Software is widely known within the United States market. Public relations and content strategy have played an instrumental role in broadening awareness of the company and its product line.
