Last night the Springboard team attended the 40th Annual JASPER Awards Ceremony organized by the Jersey Shore Public Relations and Advertising Association (JSPRAA). The event brought together many of New Jersey’s top brands and agencies to acknowledge all types of creative marketing, branding, and design campaigns.
The JASPER Awards honor excellence in communications. Entries were judged by a panel of experts from around the tri-state area based on criteria such as creativity, concept, artwork, and effectiveness in reaching a target audience.
Springboard submitted several projects and are pleased to have won four awards – one gold and three silver. Being acknowledged by JSPRAA is a credit to our team, which worked extremely hard in creating and executing these campaigns. We would especially like to thank etherFAX, SUEZ, Aptron and Rockwood Search for providing the privilege of supporting their business and marketing initiatives. Through these, our team had the opportunity to develop the following award-winning work:
Gold in the category of Trade Show Planning. Springboard helped etherFAX reach several goals at their most important trade show of the year: HIMSS 2015, the largest healthcare technology conference held each year in Chicago. The goal was to entice the media, gain potential customers and partners, and deliver a single message at the show. We helped to convey this message through an array of marketing activities – branding, booth design, printed marketing materials, advertising, digital content strategy, media relations and social media.
Silver in the category of Digital/Mobile Media, Internal App. Springboard developed and designed an interactive, web-based multimedia application that uses animation, audio, text and real-time data to visualize the water treatment process and the state-of-the-art Haworth Water Treatment Facility. We created a digital platform to deliver interactive experiences to educate visitors—from students to industry professionals—on how SUEZ uses innovative technology to support over 1 million customers.
Silver in the category of B2B Web Design. Springboard designed and developed a responsive, modern website for Aptron that provided valuable content while using WordPress as a content management system. We took a content-first approach to the web design process and used an extensive discovery process to gather research and develop customer personas. Surveys and client interviews helped to construct possible personas and provided insights and testimonials.
Silver in the category of B2C Web Design. Springboard designed and developed a strong marketing website to attract and unite potential employees and customers with job opportunities. We created a job board with customizable business logic to handle new jobs, notifications and job alerts. The job board needed to provide an excellent user experience for Rockwood Search employees and job applicants.
Over the years, Springboard has evolved beyond public relations to include branding, graphic design, web development and content marketing. We are humbled to be acknowledged by the JSPRAA and look forward to building on this experience by continuing to help clients create compelling marketing and design campaigns.
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