Twitter is now the latest social media platform to incorporate ‘Stories’ otherwise known as “Fleets” to its global users.
This past Tuesday, Twitter launched the ephemeral content feature that allows its users to post content for 24 hours before it disappears.
This new feature was first announced earlier in the year and tested in different countries around the world. This is another way for users to engage with each other, as Twitter also added the ability to tweet out voice notes in place of traditional posts with texts back in June.
“Fleets are for sharing momentary thoughts – they help start conversations and only stick around for 24 hours,” said Twitter’s Design Director, Joshua Harris and Sam Haveson, Twitter’s Product Manager in a recent blog post. Through our tests in Brazil, Italy, India, and South Korea, we learned Fleets helped people feel more comfortable joining the conversation – we saw people with Fleets talk more on Twitter.”
LinkedIn added its own version of stories back in September, and other social media platforms added similar features to their platforms as well. It seemed like it was only a matter of time before Twitter released its own version.
With Instagram’s latest update causing many users and influencers to be disgruntled, it will be interesting to see if engagement will rise on Twitter as a result.