We have discussed conversational marketing and the Drift platform several times, primarily focusing on the what and how you can embrace this clever technology to support website engagement, lead generation, and other business objectives.
Conversational marketing empowers the real-time buying experience through chatbots and well-crafted playbooks that anticipate needs, steer automated discussions, and deliver personalized experiences. Chatbots provide the capability to transform your website from a static brochure into a dynamic, interactive revenue-generator.
Compared to other sales and marketing tactics – cold calls, email campaigns, and landing pages – why should you consider chatbots?
According to Drift, phones calls, email, and landing pages have their challenges…
- Only 43% of people answer cold calls – when was the last time you picked up the phone when seeing an unfamiliar number?
- The average open rate for email has fallen to 20% — think about the daily deluge of email in your inbox right now overflowing with unsolicited messages.
- The average conversion rate for a website landing page is only 2.35% — visitors stop-by, take a look and bounce quickly.
Unlike these two-way but one-dimensional channels, conversational marketing and specifically chatbots offer a unique opportunity to seize the moment and start real-time conversations with buyers, and engage prospects and customers.
Beyond engagement and lead generation, chatbots can be utilized to differentiate your company and reinforce your brand experience. We work with all types of organizations – business-to-business and business-to-consumer across industries to integrate conversational marketing and chatbots into their customer experience.
Why not give conversational marketing a shot?
Contact us to discuss how you can leverage Drift technology to deliver real-time chatbot experiences.