Accelerating Awareness:
How Springboard Helped Secure AxyomCore's Foothold in the Entrenched Global Telecom Landscape
Company
AxyomCore, a Lumine Group company, is a leader in cloud-native wireless core and radio access network solutions, trusted by top-tier communications service providers globally. The company’s products include high-performance 5G and 4G Core, Femto Core, a security gateway, and related software, along with enterprise RAN solutions.
Breaking Through the Noise
Compared to the well-entrenched vendors serving telecom operators, such as Nokia, Ericcson, and Huawei, AxyomCore is implementing a go-to-market strategy that is opportunistic and nimble. Part of this plan includes expanding awareness and reinforcing credibility for its innovative product line.
The Process
Springboard collaborated with AxyomCore’s executive team to identify a marketing communications program, identifying key storylines that positioned the company as an authority and innovator of mobile core and RAN solutions.
Springboard targeted key industry media, influencers, and analyst groups that cover the telecom market and implemented a multi-faceted public relations campaign.
High-Impact Deliverables
Within weeks, Springboard secured media interviews and analyst briefings which resulted in articles that showcased AxyomCore’s technical leadership and vision for the future of 5G.
Media Wins
Within weeks, Springboard secured media interviews and analyst briefings which resulted in articles that showcased AxyomCore’s technical leadership and vision for the future of 5G.
From RCR Wireless News:
How 5G and the mobile core are shaping the future of networks
By Ofer Gottfried | Axyom.Core CTO
Transitioning from Affirmed Networks: How telecom providers can unlock new opportunities via 5G core solutions
By Jim Collier | Axyom.Core VP of Sales
From Telco Magazine:
5G Core Evolution: From 2G Networks to AI-Driven Future
Featuring Ofer Gottfried | Axyom.Core CTO
Analyst Briefings
Springboard orchestrated high-level briefings with the industry’s most influential analyst firms, unveiling AxyomCore’s full product portfolio, use cases and customer deployments, and bold technical vision for the future of 5G and beyond.
”“I have worked with Springboard while at several companies throughout my career. Their expertise in the telecom market and creative approach have been instrumental in generating media attention and awareness very quickly.”
Karen Barletta, Head of Marketing, AxyomCore
Results
In addition to media outreach, Springboard developed a content strategy that included white papers, blog posts, and bylined articles.
Garnered key placements in leading telecom outlets and on analyst radars.
Established AxyomCore as a 5G innovator, fueling inbound partner inquiries and customer buzz.
Developed an array of impactful and informative content to support digital marketing campaigns.
