Blog

PR Nightmare in the Garden

Mike Benedetto, February 17th, 2017

While the New York Knicks are nearing the All-Star break 11 games under .500, it seems that the “Mecca of Basketball” is in steep decline, on and off the court.

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An Introductory Guide to Building a Stronger Social Media Presence for 2017

Springboard Team, February 10th, 2017

Implementing a disciplined social regimen with set goals in mind will greatly increase your chances of expanding your reach and influence over your targeted platforms. To help you get started on growing your brand’s social influence today, consider these tips.

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Bill Belichick’s Media Relations Playbook

Domenick Cilea, February 3rd, 2017

Whether you like him or not, Belichick is a coaching genius. He also knows a thing or two about staying on message, especially during media interviews and press conferences.

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What Can Your Brand Learn from Our Website Redesign?

Springboard Team, January 20th, 2017

If you want to find information about a company, what do you do? We’re willing to bet that your first instinct is to open your browser and take a peek at its website. Our tendency to look to the internet for information makes sound web design indispensable.

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The Springboard Team’s PR & Marketing Predictions for 2017

Springboard Team, January 6th, 2017

What is next for PR in 2017? Members of the Springboard team each took a few minutes to predict what the near future holds for PR and marketing in the New Year.

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Looking Back on 2016

Domenick Cilea, December 29th, 2016

The day after Christmas in the office is a quiet place. The holiday offered the perfect environment to reflect back on 2016, and internalize the campaigns and clients we have supported throughout the year.

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Livestreaming Video Tips to Better Market Your Business

Caroline Vallila, December 16th, 2016

The ability to see the world through someone else’s eyes and interact with them in real-time has quickly become the new social media craze.

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How to Prepare for Industry Analyst Briefings

Domenick Cilea, December 9th, 2016

Industry analysts are frequently called upon by the media for perspective, market analysis, and commentary, making them an important component of the public relations process.

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Taco Bell Ditches Personality for Simplicity

Stefanie Osmond, November 18th, 2016

For the first time in over 20 years, Taco Bell revealed a new look for its iconic logo with the opening of its flagship restaurant on the Las Vegas strip.

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How Starbucks Won Back the Holidays

Ariel Kramer, November 11th, 2016

Since 1997, Starbucks fans have come to expect and even welcome the special red coffee cup that signals the unofficial beginning of the winter holiday season.

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