Based on several conversations with a few entrepreneurs and executives recently, there seems to be a common misconception that minimal (or even zero) effort and budget should be applied to marketing during the summer months. Citing one conversation, “we are going to lay low the next few months and ramp things up in September.”
If you are interested in running one of these races, I offer a few tips. Thinking them through, these can also be applied to your next marketing, public relations and social media campaign.
There are so many variables that go into deciding which firm is right for you. Aside from expertise, track record, experience, philosophy, media contacts, process, industry connections, budget and a slew of other criteria, the most important intangible (often overlooked) is the people supporting the project.
Database governance not only requires a strategy and blueprint to structure your data, but also involves configuring it with required fields in order to capture the information that is important to your business. Additionally, the need for an internal database champion is recommended to ensure consistency and compliance.
Many of our clients exhibit and participate at trade shows and conferences. In certain industries, trade shows are considered one of the top marketing vehicles to promote products and services (think Detroit Auto Show, New York’s Fashion Week, etc.). They can also be very expensive, as well as a waste of time, budget and operational […]
Last October, Jennifer Walzer, CEO of Backup My Info! (aka BUMI) blogged about how she managed her own PR and discussed her formula for success, which yielded some very nice media coverage over the years. In that post, there were several comments, including one from me where I provided a few additional PR tips for “do-it-yourselfers.” […]