Little Wins Create Big Wins

Domenick Cilea, August 11th, 2011

As you embark on your next project or product launch, be sure to focus on winning each inning. This will help you claim the larger victory.

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What’s Your Mini Strategy?

Domenick Cilea, August 11th, 2011

Editor’s Note: In the spirit of the topic, this post is intended to be bite-sized.

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Sowing the Seeds

Domenick Cilea, June 21st, 2011

Based on several conversations with a few entrepreneurs and executives recently, there seems to be a common misconception that minimal (or even zero) effort and budget should be applied to marketing during the summer months.  Citing one conversation, “we are going to lay low the next few months and ramp things up in September.”

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Discover Your POSE

Domenick Cilea, June 20th, 2011

PR is not enough. That’s coming from a PR guy, so you should listen. In a world of fragmented media and segmented consumers, PR is important but needs to be supplemented with other efforts.

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What the Tough Mudder Can Teach Us About Marketing

Domenick Cilea, January 24th, 2011

If you are interested in running one of these races, I offer a few tips. Thinking them through, these can also be applied to your next marketing, public relations and social media campaign.

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Perception May Not Always Be Reality

Domenick Cilea, November 23rd, 2010

There are so many variables that go into deciding which firm is right for you.  Aside from expertise, track record, experience, philosophy, media contacts, process, industry connections, budget and a slew of other criteria, the most important intangible (often overlooked) is the people supporting the project.

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Database Governance – the First Step to Ensure Marketing Success

Domenick Cilea, October 25th, 2010

Database governance not only requires a strategy and blueprint to structure your data, but also involves configuring it with required fields in order to capture the information that is important to your business.  Additionally, the need for an internal database champion is recommended to ensure consistency and compliance.

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Trade Shows: Create Your Own Hollywood Party

Domenick Cilea, September 28th, 2010

Many of our clients exhibit and participate at trade shows and conferences.  In certain industries, trade shows are considered one of the top marketing vehicles to promote products and services (think Detroit Auto Show, New York’s Fashion Week, etc.).  They can also be very expensive, as well as a waste of time, budget and operational […]

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No Pressure, Springboard!

Domenick Cilea, September 13th, 2010

Last October, Jennifer Walzer, CEO of Backup My Info! (aka BUMI) blogged about how she managed her own PR and discussed her formula for success, which yielded some very nice media coverage over the years. In that post, there were several comments, including one from me where I provided a few additional PR tips for “do-it-yourselfers.” […]

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Burgers, Nutella Shakes, and Social Media

Domenick Cilea, May 5th, 2010

I often speak with companies who are skeptical about the value of social media. They often ask, “what is the ROI?” or “how can I measure it?”  These are valid questions, especially when budgets are stretched.

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