Earlier this week I was at a technology conference and attended several keynote presentations and panel discussions. Most of the speakers were interesting and engaging, and provided excellent content. Others were very passionate about their topics and this projected throughout their delivery. But there was one person in particular who did not bode well.
Being involved in public relations for nearly two years now, I have witnessed first hand the importance of building solid working relationships with media contacts in the industry. By forming relationships, you become more than just a signature in an email or a name on a caller ID.