Tools of the Trade

Domenick Cilea, January 22nd, 2010

Every profession and vocation has its share of tools. A carpenter would not be productive without a hammer, saw and tape measure. Barbers would be “out to lunch” without scissors and a buzzer. Even simple projects around the house can be challenging without the right tools, and public relations is no exception.

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What Trick-or-Treating Can Teach Us about Branding

Domenick Cilea, October 31st, 2009

Halloween was always a fun experience, and those houses that went the extra effort year after year earned our trust, and were considered the best. They were branded (whether they knew it or not).

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Sports Fans Lose Out on Social Media Ban (For Now)

Domenick Cilea, October 15th, 2009

Professional and collegiate sports organizations are missing out on a huge social media opportunity.

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The Scourge of the Creative Process

Domenick Cilea, September 25th, 2009

Every creative team has its share of battle scars. These are the result of disagreements, skirmishes and “healthy discussions” with peers, vendors, consultants, service providers and clients. In my view, if your creative thoughts and ideas are not met with resistance (by one person or many), they are too safe, and might not yield the […]

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Reactive Marketing vs. Proactive Marketing

Domenick Cilea, September 21st, 2009

Reactive marketing is a marketing strategy that takes place because of unforeseen competition. It is contrasted with proactive marketing, which strives to plan for fluctuations in the market. It often consists of analyzing real-time, data-driven changes and aims to understand the ever-changing aims of potential customers.

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Live Tweeting? Do Unto Others…

Domenick Cilea, June 4th, 2009

This real-time “play-by-play” can be very useful, especially when you don’t have the time or budget to physically attend keynotes, meetups and panel discussions that are local or somewhere around the world.

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Socializing Your Content

Domenick Cilea, May 11th, 2009

Social media is all the rage but how do you harness it? As a content publisher or brand, you must equip your audience with “social” tools to promote your message, product or service.

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Turbulence Ahead? Maybe Not

Domenick Cilea, January 6th, 2009

We are experiencing one of the most volatile economic downturns since the Great Depression. And while we are not totally out of the proverbial “woods” yet, the good news is you have the opportunity to hit the reset button in 2009, embrace change, and start the year off on the right track.

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“Social” Relations

Domenick Cilea, December 3rd, 2008

Regardless of the name, as an industry, we must never lose sight of the real value of our profession which is to help clients effectively create and communicate their message to the audiences most important to them.

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Size Matters – Small is the New Big!

Domenick Cilea, November 21st, 2008

The past few months have challenged the mantra that “bigger is better.” Some of the largest companies across a diverse range of industries have discovered that they are “too big to be saved.” Overnight, we have witnessed, in disbelief, several industry titans simply evaporate.

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