Every profession and vocation has its share of tools. A carpenter would not be productive without a hammer, saw and tape measure. Barbers would be “out to lunch” without scissors and a buzzer. Even simple projects around the house can be challenging without the right tools, and public relations is no exception.
Halloween was always a fun experience, and those houses that went the extra effort year after year earned our trust, and were considered the best. They were branded (whether they knew it or not).
Professional and collegiate sports organizations are missing out on a huge social media opportunity.
Every creative team has its share of battle scars. These are the result of disagreements, skirmishes and “healthy discussions” with peers, vendors, consultants, service providers and clients. In my view, if your creative thoughts and ideas are not met with resistance (by one person or many), they are too safe, and might not yield the […]
Reactive marketing is a marketing strategy that takes place because of unforeseen competition. It is contrasted with proactive marketing, which strives to plan for fluctuations in the market. It often consists of analyzing real-time, data-driven changes and aims to understand the ever-changing aims of potential customers.
We are experiencing one of the most volatile economic downturns since the Great Depression. And while we are not totally out of the proverbial “woods” yet, the good news is you have the opportunity to hit the reset button in 2009, embrace change, and start the year off on the right track.
The past few months have challenged the mantra that “bigger is better.” Some of the largest companies across a diverse range of industries have discovered that they are “too big to be saved.” Overnight, we have witnessed, in disbelief, several industry titans simply evaporate.