Tip of the (PR) Spear

Domenick Cilea, March 23rd, 2010

Over the past 10 years, public relations has evolved, along with journalism and the advertising models that support it.  The shift to online mediums –  such as news portals and blogs –  in addition to the emergence of social media, has created new spheres of influence and influencers.

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The VC Dozen: 12 Questions Every Entrepreneur Should Ask Themselves

Domenick Cilea, March 22nd, 2010

Last week, at the NJConnect Meetup in Princeton, guest speaker Joe Allegra (General Partner at Edison Venture Fund) discussed the topic, “Approaching Investors to Fund Your Company.”

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Springboard Minute (video): Beyond the Press Release

Domenick Cilea, March 18th, 2010

Press releases are an excellent (and important) tool to communicate company news, product developments, new services, partnerships and other events. And while they can be integrated with search engine optimization techniques to improve Internet visibility, the press release should not be the only tool you use to convey your message.

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What the Oscars Can Teach Us About Marketing

Domenick Cilea, March 9th, 2010

Sunday’s 2010 Academy Awards had all the “normal” hoopla, drama, glamour and glitz that is typically associated with Oscar night in Hollywood.  One of the major storylines this year beyond “who is wearing what,” was how a blockbuster movie can be bested, as The Hurt Locker won several “Best” awards over the heavily favored, largest-grossing […]

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Springboard Minute (Video): Boilerplates 101

Domenick Cilea, February 5th, 2010

Boilerplates are intended to provide background information and/or perspective about the main subject(s) of a press release.  In most cases, they focus on a company, but can also be utilized to describe an event, product, service, etc.

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Tools of the Trade

Domenick Cilea, January 22nd, 2010

Every profession and vocation has its share of tools. A carpenter would not be productive without a hammer, saw and tape measure. Barbers would be “out to lunch” without scissors and a buzzer. Even simple projects around the house can be challenging without the right tools, and public relations is no exception.

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What Trick-or-Treating Can Teach Us about Branding

Domenick Cilea, October 31st, 2009

Halloween was always a fun experience, and those houses that went the extra effort year after year earned our trust, and were considered the best. They were branded (whether they knew it or not).

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Sports Fans Lose Out on Social Media Ban (For Now)

Domenick Cilea, October 15th, 2009

Professional and collegiate sports organizations are missing out on a huge social media opportunity.

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The Scourge of the Creative Process

Domenick Cilea, September 25th, 2009

Every creative team has its share of battle scars. These are the result of disagreements, skirmishes and “healthy discussions” with peers, vendors, consultants, service providers and clients. In my view, if your creative thoughts and ideas are not met with resistance (by one person or many), they are too safe, and might not yield the […]

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Reactive Marketing vs. Proactive Marketing

Domenick Cilea, September 21st, 2009

Reactive marketing is a marketing strategy that takes place because of unforeseen competition. It is contrasted with proactive marketing, which strives to plan for fluctuations in the market. It often consists of analyzing real-time, data-driven changes and aims to understand the ever-changing aims of potential customers.

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