Over the past 10 years, public relations has evolved, along with journalism and the advertising models that support it. The shift to online mediums – such as news portals and blogs – in addition to the emergence of social media, has created new spheres of influence and influencers.
Last week, at the NJConnect Meetup in Princeton, guest speaker Joe Allegra (General Partner at Edison Venture Fund) discussed the topic, “Approaching Investors to Fund Your Company.”
Press releases are an excellent (and important) tool to communicate company news, product developments, new services, partnerships and other events. And while they can be integrated with search engine optimization techniques to improve Internet visibility, the press release should not be the only tool you use to convey your message.
Sunday’s 2010 Academy Awards had all the “normal” hoopla, drama, glamour and glitz that is typically associated with Oscar night in Hollywood. One of the major storylines this year beyond “who is wearing what,” was how a blockbuster movie can be bested, as The Hurt Locker won several “Best” awards over the heavily favored, largest-grossing […]
Every profession and vocation has its share of tools. A carpenter would not be productive without a hammer, saw and tape measure. Barbers would be “out to lunch” without scissors and a buzzer. Even simple projects around the house can be challenging without the right tools, and public relations is no exception.
Halloween was always a fun experience, and those houses that went the extra effort year after year earned our trust, and were considered the best. They were branded (whether they knew it or not).
Professional and collegiate sports organizations are missing out on a huge social media opportunity.
Every creative team has its share of battle scars. These are the result of disagreements, skirmishes and “healthy discussions” with peers, vendors, consultants, service providers and clients. In my view, if your creative thoughts and ideas are not met with resistance (by one person or many), they are too safe, and might not yield the […]
Reactive marketing is a marketing strategy that takes place because of unforeseen competition. It is contrasted with proactive marketing, which strives to plan for fluctuations in the market. It often consists of analyzing real-time, data-driven changes and aims to understand the ever-changing aims of potential customers.